DIRECT SOURCE GAMES Privacy Policy

INTEREST BASED ADVERTISING POLICY

Last modified: April 7, 2009

At DIRECT SOURCE GAMES, we recognize that privacy is important. This Privacy Policy applies to all of the services offered by DIRECT SOURCE GAMES, or its subsidiaries or affiliated companies and advertisers operating via this website.

This policy relates to all advertising in general. It is not the intent or practice to gather private information in any form for any purpose aside from the information and methodology outlined in this policy which is updated from time to time.

Advertisers on this site, including but not limited to Google (including but not limited to Google sense advertising) may gather information from users of this site who click on and access such advertising.

This statement applies to our products, services and websites worldwide (collectively, “services”). When some of our advertisers interact with our site visitors they invite the user to choose, disclose and/or identify personal preferences and may also request some personal information.

We and our advertisers collect personal information when you register for services or otherwise voluntarily provide such information. We and our advertisers may combine personal information collected from you with information from other Google services or third parties to provide a better user experience, including customizing content for you.

We and our advertisers may use cookies and other technologies to enhance your online experience and to learn about how you use our advertisers’ services in order to improve the quality of those services.

We and our advertisers servers may automatically record information when you visit our websites or use some of our products, including the URL, IP address, browser type and language, and the date and time of your request.

This website hosts advertising from a wide range of credible advertisers. This included interest-based advertising that enables advertisers to reach users based on their interests (e.g. 'sports enthusiasts'), and allows them to show ads based on a user's previous interactions with them, such as visits to advertiser websites.

Uses

We and our advertisers may use personal information to provide the services you’ve requested, including services that display customized content and advertising.

We and our advertisers may also use personal information for auditing, research and analysis to operate and improve technologies and services.

We and our advertisers may share aggregated non-personal information with third parties.

When we and our advertisers use third parties to assist us in processing your personal information, we require that they comply with our Privacy Policy and any other appropriate confidentiality and security measures.

We may also share information with third parties in limited circumstances, including when complying with legal process, preventing fraud or imminent harm, and ensuring the security of our network and services.

We and our advertisers processes personal information on servers in the United States of America and in other countries. In some cases, we process personal information on a server outside the computer user’s own country.

DIRECT SOURCE GAMES adheres to the US Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement. DIRECT SOURCE GAMES adheres to similar legislation in other jurisdictions where it transacts business and domiciles its affairs. If you have any questions about this Privacy Policy, please feel free to through our website at:

DIRECT SOURCE GAMES, Attn: Privacy Manager

support@directsource-games.com

Information we collect and how we use it

We offer a number of services that do not require you to register for an account or provide any personal information to us (ie: Google Search). In order to provide our full range of services, we may collect the following types of information:

Information you provide – When you sign up for a service (ie: a Google service or Google Account) other or promotion that requires registration, we and our advertisers may ask you for personal information (such as your name, email address and an account password). For certain services, such as our advertising programs, we and our advertisers may also request credit card or other payment account information which we maintain in encrypted form on secure servers. We and our advertisers may combine the information you submit under your account with information from other services (ie: Google) or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.

Cookies – When you visit our advertiers (ie: Google), they may send one or more cookies – a small file containing a string of characters – to your computer or other device that uniquely identifies your browser. Use of cookies is intended to improve the quality of service, including for storing user preferences, improving search results and ad selection, and tracking user trends, such as how people search. Use of cookies in its advertising services helps advertisers and publishers serve and manage ads across the web.

Log information – When you access our advertiser’s services, their servers may automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

User communications – When you send email or other communications to our advertisers, they may retain those communications in order to process your inquiries, respond to your requests and improve our services.

Affiliated services on other sites – We and our advertisers may offer some of our services on or through other web sites. Personal information that you provide to those sites may be sent to our advertisers in order to deliver the service. All such information is processed under this Privacy Policy or the Privacy Policy of our advertiser (ie: Google affiliates adhere to Google’s Privacy Policy which is in line with ours). We process such information under this Privacy Policy. The affiliated sites through which our services are offered may have different privacy practices and we encourage you to read their privacy policies.

Gadgets – Our advertisers may make available third party applications through their services. The information collected by our advertisers when you enable a gadget or other application is processed under this Privacy Policy. Information collected by the application or gadget provider is governed by their privacy policies.

Location data – Some or our advertisers (ie: Google) offer location-enabled services, such as Google Maps for mobile. If you use those services, Google Maps may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location (such as a cell ID).

Links – Some or our advertisers (ie: Google) may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and advertising.

Other sites – This Privacy Policy applies to DIRECT SOURCE GAMES only. We do not exercise control over the sites displayed as search results, sites that include other (ie: Google) applications, products or services, or links from within our various services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

DIRECT SOURCE GAMES and its advertisers only processes personal information for the purposes described in this Privacy Policy and/or the supplementary privacy notices for specific services. In addition to the above, such purposes include:

Providing our services, including the display of customized content and advertising;

Auditing, research and analysis in order to maintain, protect and improve our services;

Ensuring the technical functioning of our network;

Protecting the rights or property of Google or our users; and

Developing new services.

Choices for personal information

When you sign up for a particular service that requires registration, we or our advertisers may ask you to provide personal information. If this information in a manner different than the purpose for which it was collected, then we or our advertisers will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Privacy Policy and/or in the specific service privacy notices, we will offer you an effective way to opt out of the use of personal information for those other purposes.

Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Google features and services may not function properly if your cookies are disabled.

Specifically with respect to Google:

Google uses the DoubleClick advertising cookie on AdSense partner sites and certain Google services to help advertisers and publishers serve and manage ads across the web.

You can decline to submit personal information to any Google services, in which case Google may not be able to provide those services to you.

Information sharing

We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Such information does not identify you individually.

Please contact us at the address below for any additional questions about the management or use of personal data.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to our employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

DIRECT SOURCE GAMES processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services or as otherwise permitted under this Policy. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

When you use our services and that of our advertisers (ie: Google), we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes.

Enforcement

DIRECT SOURCE GAMES regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or DIRECT SOURCE GAMES’ treatment of personal information by contacting us through this web site at:

DIRECT SOURCE GAMES, Attn: Privacy Manager

support@directsource-games.com

We receive formal written complaints at these addresses, it is DIRECT SOURCE GAMES’ policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). Each version of this Privacy Policy will be identified at the top of the page by its effective date, and we will also keep prior versions of this Privacy Policy in an archive for your review.